Archive for July, 2011

Why will Latin America become the next Cloud heaven

The constant economic growth in Latin America will prove a safe bet for investments in new technologies.  Cloud computing will also allow Latin America to turn  infrastructure deficit into profits through the storing and connectivity possibilities that the cloud offers.

For the last few months, we have been hearing about a new Internet bubble, with sky-scraping investments, corporations going public and IPO’s being filed (Netflix, LinkedIn, Zynga,…).  We have also witnessed the appearance of innovations, such as cloud computing, revealing quite a few technical (and legal, of course) challenges in the near future.

Innovation, through technology as well as marketing, is driving the market into a new rhythm.  Cloud computing will become a booster for many industries, as costs will be reduced and most services, applications and server controls will be stored and operated elsewhere.  The use of this technology allows running businesses to migrate their permanent IT environment into the cloud, which brings immediate profit and an outstanding competitiveness.

Connectivity is the second decisive factor in this equation.  Since 2000, broadband technology has become faster and cheaper in most countries.  This concept has boosted many innovation technologies investments, as investments can be reduced, operations can be finalized in a few months and a company can be running very quickly using a very flexible platform.

Latin America shows a particular horizon in the innovation arena.  Broadband penetration is growing non-stop (and getting cheaper every month), and the need for new commercial technology developments, such as cloud computing, has proven to be an excellent alternative for new business.

The fact that countries have less development in Internet infrastructure will in fact be an advantage for cloud computing expansion.  Brazil has benefited from these new technology alternatives, growing in the last year as much as during the last two decades.  Some South American countries are growing at a 7-11% rate per year.  We believe that this technological expansion will be all over the Latin American region in just a few months.

Argentina, Brazil, Chile, Peru, Colombia… These countries are ready to operate in the new business of technology innovation.  The growth of flat-data plans on phones and the boom of smartphones are only showing the tip of the iceberg, as most commercial activities will be supported through broadband, both in phones and fixed lines.

Related Info:

Taking place on the 28th September 2011 in the Braston Hotel, Sao Paulo, the Cloud Computing World Forum Latin America is a Free-to-attend event and will feature all of the key players within the Cloud Computing and SaaS market providing an introduction, discussion and look into the future for the ICT industry.


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Algunas precisiones sobre copyright en la ‘nube’

Algunas semanas atrás hemos hecho referencia a las nuevas innovaciones de Apple en referencia al desarrollo de aplicaciones en la ‘Nube’

Uno de los nuevos servicios, iTunes Match, propone que, por 24,95 dólares anuales, la música alojada en los discos rígidos de los usuarios será individualizada e instalada en la nube con una versión autorizada de la colección de iTunes.  Es decir, Apple scannea los discos, busca toda la música –incluso archivos ilegales- y coloca toda esa discoteca accesible en la nube.

En el contexto del derecho de la propiedad intelectual, este mecanismo siembra la duda sobre cuál será la suerte de los usuarios que opten por iTunes Match y el análisis de sus archivos. ¿Podrían ser enjuiciados por violación al derecho de propiedad intelectual? De hecho, los archivos adquiridos en una plataforma como iTunes o tienen un registro que indica su procedencia. Apple y Amazon registran códigos en sus IDv3 de los archivos de las canciones bajo DRM-free, que permiten conocer su origen.

Dentro de los compromisos y términos de referencia de Apple, la empresa se compromete a no divulgar la información obtenida via iTunes Match con terceros (más allá de la necesaria para el reconocimiento de regalías para las editoras discográficas), salvo que sea requerida por autoridad competente.

A largo plazo, la estrategia de Apple (y de las discográficas) es lograr que más y más usuarios tiendan al uso de medios de suscripción y de compra de música digital vía los servicios autorizados.

El servicio estará disponible (en los Estados Unidos solamente) a partir del otoño del hemisferio norte.  Estaremos atentos a la evolución de este nuevo mecanismo.


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